According to Datamonitor, the global hair care market is forecast to reach $47.63 billion in value by 2014, an increase of 15.5 per cent since 2009. And also in 2014, the global hair care market is forecast to have a volume of 13,175.1 million units, an increase of 16.6 per cent since 2009.
Although new and innovative hair care products are constantly hitting the market, it is not the fastest paced category in the cosmetics industry, reflecting the fact that in many developed markets it has been relatively stagnant in recent years. That is why the second Haircare Ingredients virtual event is targeting the latest trends that are likely the growth needed to reinvigorate many areas of the category.
Undoubtedly the main driving force behind any developments in this category is the science-driven research and development that is leading to ever-sophisticated and complex formulations targeting a diverse range of hair care issues.
The Haircare Ingredients conference segment focuses on three specific and very important areas of hair care :
* Hair density, the latest developments in this fast moving category
* Claims - from regulation through to the marketing of products
* The newly emerging trend for the customization of hair care products
First up in the conference programme will be the state of the market webinar, which will feature an in depth market overview across the globe, which will take into account the biggest trends, most significant growth opportunities, as well as the projected growth and direction of the market.
The final webinar will be a panel discussion, which will assemble a group of formulation professionals and industry experts who will be answering a range of questions covering the most pertinent topics and biggest challenges currently facing the hair care market.
10:00 am - 18:00 pm in Paris | 4:00 am - 12:00 pm in New York | 4:00 pm - 12:00 am in Shanghai
September 18th, 2013